In his ground breaking first book, CLICK: What Millions of People Are Doing Online and Why It Matters, author Bill Tancer serves as an invaluable tour guide of the digital world, demonstrating how the Internet is changing the way we consume information. In unmatched detail, CLICK explains our interests, thoughts, fears, and other aspects of our lives and society through the lens of the World Wide Web. Most surprisingly, the statistics reveal that how people behave online is often very different from how they behave offline.

CLICK analyzes the new generation of consumerism in a way no book has before, demonstrating how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Tancer holds the mirror of the 21st century—the internet—and shows us all there is to learn from what turns out to be a not-quite-so-simple “click” of the mouse.

Exclusive Volume Discounts:

Bill Tancer was named one of the twelve people to watch in the television industry by TVWeek. As the general manager of Global Research at the online competitive intelligence firm Hitwise, an Experian company, he has access to extensive data regarding Internet usage and the tools with which to properly analyze it. In addition to his weekly column, “The Science of Search,” on Time.com, he has been interviewed and quoted widely in the press and on television and radio. He lives in San Francisco.

Advanced Praise:
“Bill Tancer is the king of measuring online research. And online research is the main street of the new world. Which makes Bill Tancer king of the world, or something like that.”
—Stephen J. Dubner, co-author of Freakonomics

"Another juicy comparison: Bill Tancer's CLICK: What Millions of People are Doing Online and Why It Matters (Hyperion, Sept.) is said to be the new Tipping Point."
—Library Journal