Welcome to
The VitalSmarts Bookstore

Hello from our team of more than 4,000 associates and trainers worldwide. Our collective work is focused on helping people influence the results they care about most. We've spent thirty years finding and applying the few crucial skills that set the best apart from the rest. The good news is that these skills are learnable, repeatable, and they can profoundly change your world for good.

The books below are great introductions. They will give you easy access to principles and skills that will enrich your personal and professional lives, as they have ours.

We'd love to hear from you as you apply these skills and see exciting results.

Best wishes,

Joseph Grenny
Three-time New York Times bestselling author
Crucial Conversations, Crucial Confrontations, & Influencer

An Immediate New York Times Bestseller!
Discover how to communicate best when it matters most.

When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the consequences; or read Crucial Conversations and discover how to communicate best when it matters most. Crucial Conversations gives you the tools you need to step up to life's most difficult and important conversations, say what's on your mind, and achieve the positive resolutions you want.

Exclusive Volume Discounts:

  • 50 – 99 copies:    $11.02
  • 100+ copies:        $10.55

    To enjoy volume discounts on orders of 50 or more copies, you must complete, print out, and fax the Bulk Order Form to 212-414-6535.



  • An Immediate New York Times Bestseller!
    Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer.

    Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors—principles almost anyone can apply to change almost anything.

    Exclusive Volume Discounts:

  • 50 – 99 copies:    $15.97
  • 100 - 999 copies:        $15.47
  • 1000 - 1499 copies:     $14.97
  • 1500 - 1999 copies:     $14.72
  • 2000 + copies:     $14.60

    To enjoy volume discounts on orders of 50 or more copies, you must complete, print out, and fax the Bulk Order Form to 212-414-6535.



  • An Immediate New York Times Bestseller!
    Never walk away from another touchy, controversial, or complex issue — at work or at home!

    Behind the problems that routinely plague families, teams, and organizations are individuals who either can't or won't deal with failed promises. Others have broken rules, missed deadlines, or just plain behaved badly. If anybody steps up to the issue, they often do a lousy job and create a whole new set of problems.

    New research demonstrates that these disappointments aren't just irritating--they're costly--sapping organizational performance by 20 to 50 percent and accounting for up to 90 percent of divorces. Drawn from over 10,000 hours of real-life observations, Crucial Confrontations teaches skills to increase confidence in facing tough issues.

  • 50 – 99 copies:    $11.02
  • 100+ copies:        $10.55

    To enjoy volume discounts on orders of 50 or more copies, you must complete, print out, and fax the Bulk Order Form to 212-414-6535.


  • About the Authors

    Author Photo

    This award-winning team of authors has produced three New York Times bestsellers, Crucial Conversations: Tools for Talking when Stakes are High (2002), Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations, and Bad Behavior (2005), and Influencer: The Power to Change Anything (2007).

    Kerry Patterson has authored award-winning training programs and led multiple long-term change efforts. He received the prestigious 2004 BYU Marriott School of Management Dyer Award for outstanding contribution in organizational behavior. He did doctoral work in organizational behavior at Stanford University.

    Joseph Grenny is an acclaimed keynote speaker and consultant who has designed and implemented major corporate change initiatives for the past 20 years. He is also a cofounder of Unitus, a nonprofit organization that helps the world’s poor achieve economic self-reliance.

    David Maxfield is a leading researcher and frequent conference speaker on topics ranging from dialogue skills to performance improvement. He did doctoral work in psychology at Stanford University, where he studied personality theory and interpersonal-skill development.

    Ron McMillan is a sought-after speaker and consultant. He cofounded the Covey Leadership Center, where he served as vice president of research and development. He has worked with leaders ranging from first-level managers to corporate executives on topics such as leadership and team development.

    Al Switzler is a renowned consultant and speaker who has directed training and management initiatives with dozens of Fortune 500 companies worldwide. He is on the faculty of the Executive Development Center at the University of Michigan.


    Contact Us

    If you have any questions or need any help locating products, feel free to contact support@book.com or 800-373-2468